John Martin
John W. Martin, CEO of the Southeastern Institute of Research, spoke at the April 8, 2009 meeting of the Senior Statesmen of Virginia on the Older Dominion Partnership (ODP), an initiative by business, government, foundations and non-profits to help Virginia prepare for the coming boomer age wave.
The ODP is a public/private initiative created to raise awareness and advance preparation efforts across the Commonwealth of Virginia for the coming "age wave" of older adults – when aging Boomers double the population of citizens ages 65 and older as there are today. Through John’s vision, Virginia’s ODP has ushered in a new model in age wave planning where leaders in academic, nonprofit, state government, philanthropic communities, and business all join together to plan for their community’s shared destiny.
The ODP conducted strategic research among residents and business leaders to help create a planning roadmap for the ODP. Subsequently, six ODP workgroups were established: community readiness, civic engagement, aging services communications support, healthcare access and long-term care, workforce readiness, and a shared statewide research database work group that supports all of the ODP work groups and offers a matrix of age wave preparedness performance indicators.
In addition to co-founding the Boomer Project, the nation’s authority on marketing to today’s Boomer consumer, John Martin is president and CEO of SIR Research, a 44-year-old marketing research firm that has conducted over 13,000 studies for organizations like Media General, AARP, Liberty Mutual, Lincoln Financial, American Chemical Society, the Public Relations Society of America, Johnson & Johnson, and the American SPCA.
John speaks to audiences across the country about age wave preparation, as well as generational issues and understanding today’s Boomers. He also co-authored the award-winning business book, Boomer Consumer, published in 2007.
Over the last five years, the Boomer Project has established itself as the leading authority on generational marketing. Boomer Project findings have been shared on NBC Nightly News with Brian Williams, CBS Sunday Morning, CNBC, MSNBC, NPR’s "Marketplace" and recent cover stories about older Boomers by BusinessWeek and Newsweek, as well as articles in The Wall Street Journal, The Washington Post and the Los Angeles Times. Hundreds of organizations from financial services firms, healthcare associations, consumer products companies, retailers, and governmental agencies have hired the Boomer Project to speak at conferences, events, and training sessions.
Following the presentation questions were taken from the audience. Today’s program was moderated by SSV Secretary Bill Davis.

James E. Haden, president and chief executive officer of 
Albert C. (Al) Weed II, Chairman, owns and operates Mountain Cove Vineyards in Nelson County. He has a BA (cum laude) from Yale in Latin American Studies (with Highest Honors) and a Master’s Degree in Economic Development and Political Modernization from Princeton’s Woodrow Wilson School. Including active duty in Viet Nam and Bosnia he served a total of almost 43 years mostly in the Reserve components, retiring from Army Special Operations as a Command Sergeant Major. Al worked for the World Bank and the Arthur Lipper Corporation before settling in Central Virginia and was a founder of the Virginia Wine Industry. He was involved in every significant legislative, regulatory and organizational development of this now vibrant industry’s first quarter century. Al is the founder of Rural Nelson, a land preservation group in his home county, and has served as a board member, director, and trustee for numerous nonprofit concerns. At the request of the Governor of Virginia he serves on the Virginia Land Conservation Foundation’s Board of Trustees. Twice the Democratic candidate for the 5th Congressional District, he currently spends half of his time in the daily operations of Public Policy Virginia, acting as its executive director. Al’s Op Eds have been published in major publications, and he speaks frequently in all areas of the state about Climate Change and a broad range of other public policy issues.
Richard L. Beadles, director of the
Senator Creigh Deeds shared his perspectives on the issues facing Virginia at a Senior Statesmen of Virginia event held September 10th, 2008 at the Northside Library in Abermarle County. Senator Deeds is seeking the Democratic nomination for Governor. Following his opening statement, questions were taken from members of the audience. Senator Deeds began his comments by reminding us that to compete in the 21st century we must be willing to take chances and be entrepreneurial in our approach.
Republican incumbent Congressman Virgil H. Goode, Jr. and Democratic Challenger Tom Perriello spoke at a Senior Statesmen of Virginia event held August 13th, 2008 at the Senior Center in Charlottesville. Following opening statements by the candidates, questions were taken from members of the audience. Senior Statesmen board member and treasurer, Bob McAdams, moderated the program.
As Virginia’s population ages, so does it’s need for geriatric care. Yet doctors trained in geriatric care are increasingly hard to find. On June 11th, 2008, the Senior Statesmen of Virginia invited Drs. David L. Chesler, M.D. and Jonathan M. Evans, M.D. to speak on the challenges of geriatric care both from a medical and financial point of view.
On April 11, 2007, the Senior Statesmen of Virginia held their monthly meeting at the Northside Library in Charlottesville, VA. The three invited panelists, among the community’s most familiar faces when it comes to discussions of local growth and development issues, shared their views on topics including land use, transportation, population growth, government regulation, and property rights.