VABook 2006: The Rise of Conscious Capitalism

Patricia Aburdene was the featured speaker at the annual Virginia Festival of the Book Business Breakfast on Wednesday, March 22, 2006. Aburdene is author of Megatrends 2010: The Rise of Conscious Capitalism. She discussed her new book, which explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility. Aburdene explains what many have felt but couldn’t prove: Corporate responsibility actually is good business. Old-fashioned values, honest accounting, and stewardship for each other and the environment translate into healthy profits: “doing the right thing” pays off for everyone.

 

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