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Patricia Aburdene was the featured speaker at the annual Virginia Festival of the Book Business Breakfast on Wednesday, March 22, 2006.‚ Aburdene is author of Megatrends 2010: The Rise of Conscious Capitalism. She discussed her new book, which explains why firms like Timberland, Wainwright Bank, 3M, Chiquita Brands, Motorola, Intel and others are taking a stand for corporate social responsibility. Aburdene explains what many have felt but couldn’t prove: Corporate responsibility actually is good business. Old-fashioned values, honest accounting, and stewardship for each other and the environment translate into healthy profits: “doing the right thing” pays off for everyone.

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